By Eric Noll and Sloan Shanahan
In a recent op-ed for Advisor Perspectives, our CEO Eric Noll and CRO Sloan Shanahan make an argument for the thoughtful integration of robo-advice solutions within banks and credit unions. Their article, “The Strategic Importance of Robo-Advisory & Hybrid Solutions Within Financial Institutions” addresses the industry conversation sparked by major institutions stepping back from standalone robo-advisory platforms.
While recent moves by firms like UBS have raised questions, Eric and Sloan argue that financial institutions must recognize that continued investment in robo-advice solutions is critical. They highlight why these digital tools are essential for meeting the evolving expectations of today’s tech-savvy investors, especially younger generations who view digital experiences as a necessity, not an option.
The article emphasizes the power of hybrid models, which combine automated portfolio construction with human advisory support and now capture nearly 64% of global robo-advice revenue. As Eric and Sloan write, financial institutions must move away from “viewing robo-advisory merely as a feeder for high-margin human-advisor services” and instead “embrace robo-advice as integral to their broader strategic approach.”
