Woburn, Mass.-based fintech firm FusionIQ is introducing its FusionIQ One platform to the Canadian market.
The all-in-one digital platform, which has operated in the U.S. for several years, encompasses digital advice, self-directed investing, finTAMP (its turnkey asset management program), and a digital marketplace for model portfolios run by various fund managers.
The platform currently has more than 75,000 investors through financial advisory firms in the U.S. and is integrated with five custodians, two of which also operate in Canada.
Howard Atkinson, who was recently named head of business development for FusionIQ Canada, said the company will initially focus on two key modules: digital advice and self-directed investing.
Atkinson emphasized FusionIQ’s integrated approach, noting that most financial advisors currently use multiple, disconnected technology applications. He said FusionIQ’s platform is expected to save advisors time, reduce overhead costs and enhance compliance efficiency.
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